SEO report of waterinc.com

Home - WaterInc

www.waterinc.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.waterinc.com/

Character length : 17

Title
Home - WaterInc
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - WaterInc
description: Welcome to Water Inc. Welcome to Water Inc., your source for premium water filters, lead free faucets and quality products for the whole home. At Water Inc. we believe in offering sustainable home solutions across the U.S. to improve the quality of your drinking water. Learn about the products we offer and find a local … Continued
url: http://www.waterinc.com/
site_name: WaterInc

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://waterinc.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home - WaterInc

Character length : 15

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
374000
Heading structure in the source code
  • <H1> contact a sales rep
  • <H1> Welcome to Water Inc.
  • <H2> About Water Inc.
  • <H2> Water Filters
  • <H2> Instant Hot & Cold
  • <H2> Contact Us
  • <H2> See Us In Action
  • <H2> Products
  • <H2> recent news
  • <H3> Welcome to Our Blog!
  • <H3> Our Water Filtration Systems Received WQA Certification!
  • <H3> Discover the Many Great Uses for EverHot!
  • <H1> Looking To Recycle Your Filter?
  • <H3> Additional resources
Word cloud
  • water29
  • home10
  • new6
  • lower6
  • products5
  • filter4
  • nevada4
  • welcome4
  • filters4
  • call4
  • michigan4
  • learn4
  • location4
  • upper4
  • quality4
  • carolina4
  • free3
  • information3
  • posted3
  • reading3
  • recycle3
  • news3
  • blog3
  • sales3
  • waterinc3
  • product3
  • jersey2
  • delaware2
  • maryland2
  • pennsylvania2
  • ohio2
  • south2
  • north2
  • louisiana2
  • arkansas2
  • georgia2
  • florida2
  • british2
  • washington2
  • oregon2
  • virginia2
  • columbia2
  • across2
  • systems2
  • everhot2
  • cold2
  • hot2
  • looking2
  • team2
  • now2
  • all2
  • great2
  • like2
  • instant2
  • enjoy2
  • offering2
  • message2
  • pei2
  • states2
  • oklahoma2
Keyword matrix
wordtitledescriptionsheading
water
home
new
lower
products
filter
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.80
Flesch Reading Ease
53.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.10
Dale–Chall Readability
6.60
SMOG Index
8.60
Spache Readibility
5.00
Number of letters
3789
Number of words
759
Number of sentences
187
Average words per sentences
4
Number of syllables
1336
Syllables in words
1304
Average syllables in words
1.76
Number of words in first three syllables
161
Percentage of word / syllables
21.21
Words not in Dale-Chall easy-word list
304
Words not in Spache easy-word list
214

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.54 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
112
Number of source domains
18
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.waterinc.com/.. /frontend.min.js?ver=7.0.5
  • http://www.waterinc.com/.. /wonderpluginsliderskins.js?ver=4.2
  • http://www.waterinc.com/.. /wonderpluginslider.js?ver=4.2
  • http://www.waterinc.com/.. /jscripts.php
List of render blocking css files
  • http://www.waterinc.com/.. /cf7msm.css?ver=3.0.4
  • http://www.waterinc.com/.. /styles.css?ver=5.0.1
  • http://www.waterinc.com/.. /wonderpluginsliderengine.css?ver=4.8.6
  • http://www.waterinc.com/.. /social-icons.css?ver=20170506
  • http://www.waterinc.com/.. /style.css
  • http://www.waterinc.com/.. /RalewayBold.css
  • http://www.waterinc.com/.. /RalewayExtraBold.css
  • http://www.waterinc.com/.. /SourceCodeProLight.css
  • http://www.waterinc.com/.. /RalewayMedium.css
  • http://www.waterinc.com/.. /OpenSansLight.css
  • http://www.waterinc.com/.. /RalewaySemiBold.css
  • http://www.waterinc.com/.. /OpenSansBold.css
  • http://www.waterinc.com/.. /OpenSansRegular.css
  • http://www.waterinc.com/.. /OpenSansSemibold.css
  • http://www.waterinc.com/.. /bootstrap.min.css
  • http://www.waterinc.com/.. /datepicker.css
  • http://www.waterinc.com/.. /ytv.css
  • http://www.waterinc.com/wp-content/themes/waterinc/style.css
  • http://www.waterinc.com/.. /jquery.fancybox-1.3.8.min.css?ver=1.6.3
  • http://www.waterinc.com/.. /jetpack.css?ver=6.0
  • http://www.waterinc.com/.. /wp_cat_rss_style.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/jquery.js
  • http://www.waterinc.com/wp-content/plugins/wonderplugin-slider/engine/wonderpluginsliderskins.js?ver=4.2
  • http://www.waterinc.com/wp-content/plugins/wonderplugin-slider/engine/wonderpluginslider.js?ver=4.2
  • http://www.waterinc.com/wp-content/plugins/wp-spamshield/js/jscripts.php
  • http://www.waterinc.com/wp-content/plugins/contact-form-7-multi-step-module/resources/cf7msm.js?ver=1.6
  • http://www.waterinc.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://www.waterinc.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.3.1
  • http://www.waterinc.com/wp-content/plugins/wp-spamshield/js/jscripts-ftr-min.js
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/main.js
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/bootstrap.min.js
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/ytv.js
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/bootstrap-datepicker.js
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/scripts/common.js
  • http://www.waterinc.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://www.waterinc.com/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.7.min.js?ver=1.5.7
  • http://www.waterinc.com/wp-content/plugins/easy-fancybox/jquery.easing.pack.js?ver=1.3
  • http://www.waterinc.com/wp-content/plugins/easy-fancybox/jquery.mousewheel.min.js?ver=3.1.12
File size of all javascript files combined
2.10MB
Javascript minifying
You can save 3.1KB (22% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.waterinc.com/wp-content/plugins/contact-form-7-multi-step-module/resources/cf7msm.css?ver=1.6
  • http://www.waterinc.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.3.1
  • http://www.waterinc.com/wp-content/plugins/wonderplugin-slider/engine/wonderpluginsliderengine.css?ver=4.7.5
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/styles/style.css
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/styles/bootstrap.min.css
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/styles/datepicker.css
  • http://www.waterinc.com/wp-content/themes/waterinc/assets/styles/ytv.css
  • http://www.waterinc.com/wp-content/themes/waterinc/style.css
  • http://www.waterinc.com/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.7.min.css?ver=1.5.7
  • http://www.waterinc.com/wp-content/plugins/category-specific-rss-feed-menu/wp_cat_rss_style.css
File size of all css files combined
569.75KB
CSS minifying
You can save 2.4KB (19% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
91.54KB
Gzip compression
Error! By using Gzip you can save 300B (41% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
70
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.waterinc.com/.. /wp_cat_rss_style.cssExpiry time is not specified
http://www.waterinc.com/.. /arrows-32-32-4.pngExpiry time is not specified
http://www.waterinc.com/.. /bullet-16-16-1.pngExpiry time is not specified
http://www.waterinc.com/.. /carouselarrows-32-32-0.pngExpiry time is not specified
http://www.waterinc.com/.. /playvideo-64-64-0.pngExpiry time is not specified
http://www.waterinc.com/.. /disc.pngExpiry time is not specified
http://www.waterinc.com/.. /foot_one.jpgExpiry time is not specified
http://www.waterinc.com/.. /headerbg.jpgExpiry time is not specified
http://www.waterinc.com/.. /mark20.pngExpiry time is not specified
http://www.waterinc.com/.. /recyle.pngExpiry time is not specified
http://www.waterinc.com/.. /right.jpgExpiry time is not specified
http://www.waterinc.com/.. /secbg.jpgExpiry time is not specified
http://www.waterinc.com/.. /social_icon.pngExpiry time is not specified
http://www.waterinc.com/.. /water.jpgExpiry time is not specified
http://www.waterinc.com/.. /bootstrap-datepicker.jsExpiry time is not specified
http://www.waterinc.com/.. /bootstrap.min.jsExpiry time is not specified
http://www.waterinc.com/.. /common.jsExpiry time is not specified
http://www.waterinc.com/.. /main.jsExpiry time is not specified
http://www.waterinc.com/.. /ytv.jsExpiry time is not specified
http://www.waterinc.com/.. /OpenSansBold.cssExpiry time is not specified
http://www.waterinc.com/.. /OpenSansLight.cssExpiry time is not specified
http://www.waterinc.com/.. /OpenSansRegular.cssExpiry time is not specified
http://www.waterinc.com/.. /OpenSansSemibold.cssExpiry time is not specified
http://www.waterinc.com/.. /RalewayBold.cssExpiry time is not specified
http://www.waterinc.com/.. /RalewayExtraBold.cssExpiry time is not specified
http://www.waterinc.com/.. /RalewayMedium.cssExpiry time is not specified
http://www.waterinc.com/.. /RalewaySemiBold.cssExpiry time is not specified
http://www.waterinc.com/.. /SourceCodeProLight.cssExpiry time is not specified
http://www.waterinc.com/.. /bootstrap.min.cssExpiry time is not specified
http://www.waterinc.com/.. /datepicker.cssExpiry time is not specified
http://www.waterinc.com/.. /style.cssExpiry time is not specified
http://www.waterinc.com/.. /ytv.cssExpiry time is not specified
http://www.waterinc.com/wp-content/themes/waterinc/style.cssExpiry time is not specified
http://www.waterinc.com/.. /BG-SLIDE-150x150.jpgExpiry time is not specified
http://www.waterinc.com/wp-content/uploads/2016/06/BG-SLIDE.jpgExpiry time is not specified
http://www.waterinc.com/.. /EHOT-ECOLD-SLIDE-lighter-150x150.jpgExpiry time is not specified
http://www.waterinc.com/.. /EHOT-ECOLD-SLIDE-lighter.jpgExpiry time is not specified
http://www.waterinc.com/.. /FAUCET-SLIDE-150x150.jpgExpiry time is not specified
http://www.waterinc.com/wp-content/uploads/2016/06/FAUCET-SLIDE.jpgExpiry time is not specified
http://www.waterinc.com/.. /FULL-FLOW-SLIDE-150x150.jpgExpiry time is not specified
http://www.waterinc.com/.. /FULL-FLOW-SLIDE.jpgExpiry time is not specified
http://www.waterinc.com/.. /HP-SLIDE-150x150.jpgExpiry time is not specified
http://www.waterinc.com/wp-content/uploads/2016/06/HP-SLIDE.jpgExpiry time is not specified
http://www.waterinc.com/wp-content/uploads/2016/11/logo-124.pngExpiry time is not specified
http://www.waterinc.com/.. /3M-AQ-SLIDE-150x150.jpgExpiry time is not specified
http://www.waterinc.com/wp-content/uploads/2017/02/3M-AQ-SLIDE.jpgExpiry time is not specified
http://www.waterinc.com/.. /1583541522.pngExpiry time is not specified
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.googletagmanager.com/gtag/js?id=UA-116015851-115 minutes
http://www.google-analytics.com/analytics.js2 hours
https://i.ytimg.com/vi/-8UzGpxHH08/mqdefault.jpg2 hours
https://i.ytimg.com/vi/ZnhWqZ17bO8/mqdefault.jpg2 hours
https://i.ytimg.com/vi/cdbADTnciMY/mqdefault.jpg2 hours
https://i.ytimg.com/vi/e5GCCeCu9ts/mqdefault.jpg2 hours
https://i.ytimg.com/vi/kRTtuzd8cS4/mqdefault.jpg2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
8.20MB
Image optimisation
You can save 7.4MB (91% compression) by optimising the images below:

 Website security

IP
207.38.94.26
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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